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Ozioma

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The goal of the Ozioma programs and research is to improve the reach and effectiveness of cancer information for minority populations. The Ozioma News Service, as tested in Ozioma-I and Ozioma-II, has provided Black weekly newspapers with bi-weekly cancer news releases that are customized for each newspaper’s local African American audience. The Ozioma online tool (www.localhealthdata.org) is designed to increase the amount of locally relevant health information in communities through media. The Ozioma tool allows users to search for health data from more than 60 reliable sources – all in one place. The Ozioma News Service and Ozioma online tool aim to provide greater access to locally relevant cancer and health data, which may help in building healthier communities.
CharleneCaburnay MattKreuter TimPoor KristyGuttmannStephens
Interview with
Charlene Caburnay, PhD

Research Assistant Professor, Washington University
ccaburnay@gwbmail.wustl.edu
Interview with
Matthew Kreuter, PhD

Professor, Washington University
mkreuter@wustl.edu
Interview with
Timothy J. Poor

Publications Editor, Health Communication Research Laboratory, Washington University
tpoor@gwbmail.wustl.edu
Interview with
Kristy Guttmann Stephens

Project Manager, Health Communication Research Laboratory, Washington University
kguttmann@gwbmail.wustl.edu
Charlene Caburnay manages one of three large research studies at the HCRL funded through the NCI's Centers of Excellence in Cancer Communication Research (CECCR) initiative. The study, Enhancing Localization of Cancer News Stories in Black Newspapers, is a national intervention trial among Black newspapers in 36 U.S. Cities that partners with the American Cancer Society (ACS) to increase localization and expand the reach of a cancer news service (Ozioma News Service). The Ozioma News Service delivers community- and race-specific cancer information to Black newspapers in the form of customized news releases. Her broad research experience and interests include health media interventions, health and cancer communication, childhood immunization, and community-level chronic disease interventions. Matthew Kreuter is a leading national public health expert in the field of health communications. Founder and director of the Health Communication Research Laboratory, Professor Kreuter has developed and evaluated a wide range of health communications programs to promote health, modify behavior, and prevent and manage disease. His book, Tailoring Health Messages, is the first comprehensive book on tailored health communication. Dr. Kreuter currently serves on the Institute of Medicine’s Board on Population Health and Public Health Practice. Other funders of his work include the National Institute for Child Health and Human Development, National Institute of Nursing Research, U.S. Centers for Disease Control and Prevention, the office of Disease Prevention and Health Promotion, and the Susan G. Komen Breast Cancer Foundation. Timothy Poor is editor of the Ozioma News Service, which produces cancer news releases for African-American newspapers in the United States. He has also helped develop localhealthdata.org, a dynamic web application designed to efficiently generate locally relevant and race-specific health data for enhancing news stories. Before joining the HCRL, Tim was a reporter and editor at the St. Louis Post-Dispatch in Washington and St. Louis. Kristy Guttmann Stephens managed the development of the online tool localhealthdata.org (Ozioma Online), leading a team of programmers, journalists, designers, data analysts and writers. She helped conduct usability testing of the tool with communications professionals. Kristy has more than 10 years of experience working with community-based organizations and has a Master’s degree in journalism.
 
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Definition and importance of the research and practice of D&I
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Prior experience that informed this project
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The intervention from the designer’s perspective and the interviewee’s role
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Approaches to address sustainability
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Conceptual models used to guide the design, evaluation, and D&I of the intervention
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Key factors contributing to the success of Ozioma and lessons learned
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Evaluation considerations for Ozioma
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Key factors in general behavior research that contribute to the sparse uptake and sustainable use of effective interventions
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Definition and importance of the research and practice of D&I
Watch: Video
Read: Transcript (PDF)
 

Prior experience that informed this project
Watch: Video
Read: Transcript (PDF)
 

The intervention from the designer’s perspective and the interviewee’s role
Watch: Video
Read: Transcript (PDF)
 

Evaluation considerations for Ozioma
Watch: Video
Read: Transcript (PDF)
 

Conceptual models used to guide the design, evaluation, and D&I of the intervention
Watch: Video
Read: Transcript (PDF)
 

Key factors in general behavior research that contribute to the sparse uptake and sustainable use of effective interventions
Watch: Video
Read: Transcript (PDF)
 

Key factors contributing to the success of Ozioma
Watch: Video
Read: Transcript (PDF)
 

Approaches to address sustainability
Watch: Video
Read: Transcript (PDF)
 

Barriers and challenges
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The future of Ozioma
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Recommendations for change to increase the D&I potential of interventions
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The intervention from the designer’s perspective
Watch: Video
Read: Transcript (PDF)
 

The interviewee’s role
Watch: Video
Read: Transcript (PDF)
 

Key factors contributing to the success of Ozioma
Watch: Video
Read: Transcript (PDF)
 

Barriers and challenges
Watch: Video
Read: Transcript (PDF)
 

Definition and importance of the research and practice of D&I
Watch: Video
Read: Transcript (PDF)
 

The intervention from the designer’s perspective and the interviewee’s role
Watch: Video
Read: Transcript (PDF)
 

Key factors contributing to the success of Ozioma
Watch: Video
Read: Transcript (PDF)
 

Approaches to address sustainability
Watch: Video
Read: Transcript (PDF)
 

Barriers and challenges
Watch: Video
Read: Transcript (PDF)
 

The future of Ozioma
Watch: Video
Read: Transcript (PDF)